06 / Brand identitySelected identity
Home and Cafe
Marfa earth. Malibu ease.
Maaribu brings the high-desert feeling of Marfa together with the relaxed coastal rhythm of Malibu.
ProjectMaaribu
My roleArt direction and graphic design
ScopeIdentity, packaging, pattern, brand guidelines
WithKat Gibbs · STAV Creative
The point of view
A tactile identity designed for all the senses.
Kat Gibbs and I created Maaribu's complete identity, from the logo suite and patterns to packaging, art direction, and an 80-plus-page brand manual.
We pulled from dusty landscapes, textiles, deckled paper, and small pieces of writing. The hand-drawn logo and Maariburro mascot keep the system warm, imperfect, and full of small surprises.
