05 / Brand identitySelected identity
Marfa, Texas
Slow vintage with a point of view.
Raba Marfa brings a highly edited collection of slow-vintage fashion to the high desert.
ProjectRaba Marfa
My roleIdentity design collaboration
ScopeLogo suite, color, type, illustration
WithKat Gibbs · Tori and Sal · Jana Cantua
The point of view
A visual vocabulary built around craft and surprise.
Alongside Kat Gibbs, I designed a new identity for Raba that felt at home in Marfa and true to the store's mix of vintage, craft, and character.
The logo suite can work together or break apart. Typography and a hand-drawn armadillo bring attention to the human hand, giving the identity range without sanding away its personality.
