04 / Brand identitySelected identity
Flwr HTX
A floral identity made to invite everyone in.
Flwr is the love child of three Houston designers who wanted a more collaborative way to work with flowers.
ProjectFlwr
My roleIdentity, branding, web design
ScopeLogo, color, type, illustration, collateral
WithFlwr · Lightbulb League photography
The point of view
Bright, a little strange, and open to everyone.
I built the identity, website, illustration system, and collateral around Flwr's joyful point of view. The system needed to feel expressive without becoming precious.
From bouquet wrap and totes to workshops and digital moments, every piece gives the flowers room to be wild while the brand still holds together.
